Overview

Through Lovely Media Group, I managed Chris Webber’s social media accounts and produced a series of short videos where he shared untold stories from his past—highlighting his journey as both an NBA legend and a music producer.

My Role

• Producer & Project Manager: Organized and oversaw the entire production pipeline, from concept to delivery.
• Videographer & Editor: Shot and edited the story segments, ensuring each clip resonated with Chris’s audience.
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Project Scope

• Objective: Boost Chris Webber’s online presence by creating authentic story-driven videos that showcased his life beyond basketball.
• Focus: A highlight video on how Chris produced the track “Surviving the Times” for Nas.
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Results & Metrics

• Single Video Performance: The “Surviving the Times” story reached nearly 500K views across Instagram and TikTok.
• Overall Impact: The broader series surpassed 1 million views collectively, driving increased engagement and brand visibility for Chris Webber’s platforms.